With so many different types of lures, focus on using lures that have the best action when retrieving. 3 of the most widely used lures are spoons and spinners and jigs. These lures are a staple and should be in any angler's artillery.
A spinner provides a heavier drag in the water from the fluttering blade, therefore it creates waves in the water which attracts fish. Spinners are great for rivers and lakes. However keep in mind due to its shape and weight, typically spinners are hard to cast far, and will rise in the water when being retrieved. When distance spin casting in deeper waters, select heavier spinners.
A spoon provides movement similar to a wounded fish. A spoon can be spin casting extremely long distances because of its slim profile. A heavier spoon will provide distance and fish deeper waters, however will lack in movement, compared to a lighter smaller spoon which may not cast as far but will provide much more flutter.
A jig can be extremely effective when fishing deeper waters. Due to the built in weight of the jig, they can typically be cast extremely far with ease. The jigging motion of a jig is irresistible to fish. The jig can be fished across all levels of the water depth, however be wary of snags.